Veo Herbal Sticks: BAT’s Non-tobacco Heat-Not-Burn Products

Old-school cigarettes are now being challenged by the brand-new tea-based technology employed in heat-not-burn products.

The BAT (British American Tobacco) brand proudly introduces its latest product: veo™ in Hamburg on September 14, 2023. 

This new heat stick serves as a tobacco-free option tailored for today’s health-conscious nicotine lovers. Next, let us talk about it.

What are Veo Herbal Sticks?

Background

Due to the strict flavor regulation and heavy tax on tobacco, it is only natural that smoking enters a tobacco-free era.

Besides, as health becomes the primary concern for everyone these days, smokers would like a healthier way to consume nicotine without the side effects of burning the actual tobacco leaf itself and even without heating tobacco.

Raw material – Rooibos tea

For those seeking the full smoking ritual but with fears about tobacco’s effects, veo™ couldn’t be better. It uses Rooibos tea, an herbal tea that many use to offer in drinks and as medicine. However, instead of drinking it as a piping cup of hot tea or an ice-cold milk tea drink, it is inhaled. That’s quite unique, isn’t it?

Compatible device – Glo Hyper Range series

These wonderful rooibos tea sticks are carefully crafted to be compatible with the newest Glo Hyper Range devices. Sadly, it’s not compatible with older glo versions from 2.0 and up. Each Veo pack comes with 20 heat sticks, weighing in at a combined 5.9 grams.

The advantages of Rooibos tea used in Veo

Rooibos tea has many associated health benefits because it is jam-packed with high levels of antioxidants such as aspalathin and quercetin.

Many studies show that it may have beneficial effects like lowering blood pressure, killing cancerous cells, and balancing sugar levels. Plus, it’s caffeine-free so there is no worrying of heart palpitations and jitters.

The available flavors of Veo herbal sticks

Transitioning from tobacco to tea might sound interesting. How will it taste and feel? Imagine a balanced, smooth sensation without feeling any of tobacco’s strong scent or irritating feel to the throat. So far, Veo comes  in five flavors:

  • Scarlet Click: You can taste a mixture of different berry fruits It has a fruity sweet flavor.
  • Green Click: This is the variant with the peppermint flavor that almost everyone loves. It has a subtle sweet flavor, which you can compare to peppermint gum.
  • Sunset Click: This is like a tropical vacation because of its sweet pineapple flavor,  It’s very similar to the actual fruit. 
  • Violet Click: It’s a flavor that blueberry lovers can rejoice. Blueberry mixed with the subtle notes of rooibos makes for a fruity and herbal combination that is surprisingly refreshing. 
  • Arctic Click: Unlike the green click variant, this one features a menthol type of mintiness, which is less on the sweetness and aroma but more on the cool feeling in the mouth. 

Glo Tech and Glo Hyper series that Veo sticks use with

Truth be told, Glo might be known second only to the more popular IQOS. But it also has its own significant consumer base.

With a price tag that is more affordable to most and enhanced durability due to its blade-free induction heating technology, it’s worthy of praise.

The latest versions, Glo Pro and Glo Hyper, allow a degree of customization, like having controls over temperature, vapor duration, and more.

For those wanting a sleek, integrated design, Glo is a strong choice. However, Veo herbal sticks are exclusively compatible with Glo Hyper range devices.

New Solutions to Flavor Ban

In addition to changing the raw material to face the challenge of flavor ban, there is a new flavor-adding way that is legal under the flavor ban. FiltSe flavor sticks are flavor accessories used in both traditional and new tobacco products like cigarettes, vapes, htps, etc.

It is a remedy for your flavor cravings. Just stick your FiltSe to any of your smoking products on hand, and you’re ready to go. If you want a use guide of FiltSe, please check here.

FiltSe offerings aren’t just about presenting flavors but also having the consumer’s health in mind through filtering harmful substances like cigarette tar and being advanced in terms of materials, manufacturing processes, and technologies used. 

The current flavor offerings are single flavor filter tips and multi flavor filter tips: 

Single flavor filter tips: Cantaloupe, Blueberry, Peach, Lemon, Strawberry, Grape, Pineapple, Orange, Mango, Banana, Mung Beans, Popsicle, Green Grapes, Watermelon, Mint, Passion Fruit, Cola, and Taro Ice Cream 

Multi flavor filter tips: Cherry Chocolate, Whiskey Cola, Strawberry Champagne, Mango Watermelon, Strawberry Kiwi, Plum Soda, Mango Peach, and Lychee Milk

Conclusion

It’s a big surprise to see lead tobacco companies like PMI and BAT to produce herbal products like LEVIA and VEO brands.

Veo’s use of rooibos tea is a totally new, unique aspect of BAT’s stick brands though some manufacturers have used herbal material far earlier and formed their own herbal brands.

Possibly more companies and manufacturers will follow the trend and see chances and potential in non-tobacco and herbal ingredients. Anyway, have you tried any similar product to Veo, and how did you like it? We would be happy to see your comments.

(Notes: Please be aware that the trademarks of VEO and GLO mentioned in this passage are of BAT and the trademark of IQOS belongs to PMI. They have nothing to do with CCOBATO. Furthermore, BAT and PMI’s products have nothing to do with CCOBATO’s products. All statements here represent the article partner’s opinions.)

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